A dedicated business advisory desk within PJRJ
PJRJ & Associates helps owners, boards, and investors make better decisions — with Virtual CFO leadership, independent valuations, investment banking advisory, portfolio and treasury consulting, business insurance and business finance consulting, buy-side and sell-side due diligence, ESG/BRSR and RERA support, IPO and startup readiness, insolvency coordination, and accounting BPO. Payroll, PF, ESI, and state labour compliance sit on our dedicated Payroll & HR desk.
Sound advice requires sound data. Our advisory team combines technical accounting and tax depth with commercial pragmatism for transactions, fundraising, treasury, risk cover, lender readiness, and operational improvement — as management consulting, not product sales or lending.
Business Advisory — at a glance
Advisory Desk is PJRJ & Associates’ business advisory practice, partner-led from Delhi and Gurgaon.
Business Advisory quick answers
Direct answers for business advisory services in Delhi NCR.
PJRJ’s business advisory desk is partner-led from Delhi and Gurgaon. Open a service on this page for scope, deliverables, and how we work, or request a quote at https://pjrj.in/contact.
PJRJ & Associates operates from Delhi (A-34, Street NO.-3, Rajapuri, Uttam Nagar, New Delhi - 110059) and Gurgaon (115B, 1st Floor, Vipul Business Park, Sector 48, Gurgaon - 122001). Explore services at https://pjrj.in/services/business-advisory-delhi. Phone: +91-8882913461.
Contact PJRJ via the enquiry form at https://pjrj.in/contact, email pjrjandassociates@gmail.com, or phone +91-8882913461. A partner discusses scope and timelines before sharing a proposal.
- Virtual / fractional CFO
- Independent business valuation
- Investment banking advisory
- Portfolio & treasury consulting
- Business finance consulting
- Business insurance consulting
- IPO & startup readiness
- Bookkeeping & accounts BPO
Business Advisory services
Browse by practice group, then open a service for scope, deliverables, and how we work.
Decision support
Valuation, diligence, and feasibility for boards and transactions.
Business Valuation
Independent valuation is required for M&A, ESOP schemes, shareholder disputes, regulatory filings, and financial reporting. PJRJ provides defensible business and share valuations using DCF, market multiples, and asset-based approaches — with reports suitable for tax officers, NCLT, investors, and auditors.
View detailsDue Diligence — Financial & Commercial
Buy-side and sell-side due diligence for transactions ranging from small acquisitions to multi-hundred crore deals. We provide a clear picture of financial health, risk exposure, normalised earnings, and working capital dynamics.
View detailsTax Due Diligence
Pre-transaction review of a target company's or business's tax profile — identifying exposures, quantifying contingent liabilities, and flagging issues that could affect deal terms.
View detailsFeasibility Studies
Independent assessment of new business ventures, project proposals, or expansion plans — analysing market assumptions, financial projections, and risk factors to give leadership a realistic view of viability.
View detailsCapital & transactions
Fundraising, IB advisory, lender readiness, and listing hygiene.
Corporate Finance
Advisory on financing structures, fundraising strategy, term sheet review, and investor presentations. We help growth-stage businesses prepare for equity rounds, debt facilities, and structured finance.
View detailsInvestment Banking
CA-led investment banking advisory for fundraising, sell-side and buy-side transactions, financial modelling, data rooms, and coordination with merchant bankers, valuers, and counsel — from Delhi and Gurgaon.
View detailsBusiness Finance Consulting
Management consulting for bank and institutional finance — CGTSME, project loans, working capital and business finance readiness, CMA packs, and lender Q&A. We advise and prepare; we do not lend.
View detailsIPO & Listing Readiness
Finance, tax, and controls readiness for SME or main-board listing journeys — financial hygiene, IFC/ICFR, related-party discipline, and diligence data rooms. PCS-reserved listing secretarial reports are coordinated with a Company Secretary in Practice.
View detailsTreasury & risk consulting
Portfolio/treasury consulting and business insurance consulting.
Portfolio & Treasury Consulting
Management consulting on business and promoter portfolios across shares, mutual funds, and bonds — holding reviews, tax-aware reporting, treasury policy, and decision packs. Not a SEBI PMS or product-selling mandate.
View detailsBusiness Insurance Consulting
Management consulting on business insurance programmes — risk mapping, coverage-gap reviews, sum-insured and claim-documentation readiness, coordinated with licensed brokers and insurers. Not an insurance agency.
View detailsFinance leadership & operations
Virtual CFO, startup packages, fixed assets, and accounting BPO.
Virtual CFO
Fractional / virtual CFO support — monthly MIS, cash-flow and working-capital management, budgeting and forecasts, board and investor reporting, and strategic finance planning for growing businesses.
View detailsStartup Finance & Compliance Package
End-to-end startup stack — incorporation coordination, books, GST, payroll, MIS, and fundraising readiness under one CA-led retainer.
View detailsFixed Asset Tagging & Register
Fixed asset tagging, physical verification, and register maintenance — critical for accurate depreciation, insurance coverage, and balance sheet integrity.
View detailsAccounting & BPO
General accounting and bookkeeping across common stacks (Tally, Zoho Books, QuickBooks, Xero, and scoped ERPs), AR/AP, bank reconciliations, GST/TDS reconciliations, fixed asset and inventory accounting, monthly/year-end close, financial statements, and MIS. White-label capacity available for overseas CPA firms where scoped.
View detailsSpecialty practices
ESG/BRSR, RERA accounting, and insolvency coordination.
ESG / BRSR Advisory
ESG governance, sustainability policies, and BRSR disclosure support. Assurance is accepted only where ICAI rules and engagement terms permit — no invented assurance opinions.
View detailsRERA & Real Estate Accounting
Project accounting, cost-to-complete, escrow reconciliation support, and developer financial reporting aligned with RERA and audit needs.
View detailsInsolvency Coordination
CA support for IBC-related information packs, claims analysis, and resolution financial modelling — coordinated with Insolvency Professionals and counsel. Not a substitute for an appointed IP.
View detailsWhy clients choose our advisory desk
Transaction-ready deliverables
Reports structured for investors, lenders, and legal teams — not academic exercises.
Integrated tax and audit view
Due diligence and valuation informed by our tax and audit practices under one roof.
Partner-led engagements
Senior CAs involved in scoping, fieldwork oversight, and final conclusions.
Scalable BPO — software-agnostic
Accounting outsourcing that grows with your business. Delivery works in the stacks we scope; US CPA firms can run white-label capacity under their brand with a paid pilot and KPIs.
How we work
- 1
Scoping call to define objectives, timeline, and deliverable format.
- 2
Data request and secure document collection.
- 3
Analysis with interim updates on material findings.
- 4
Draft report walkthrough with management.
- 5
Final deliverable and support for investor or bank queries.
Industries we serve
- Manufacturing & Engineering
- IT, SaaS & Technology
- Healthcare & Pharma
- Retail & Consumer
- Real Estate & Infrastructure
- Startups & Growth Companies
Discuss business advisory with a PJRJ partner
We respond within one business day — share your requirements to talk to an expert.
Business Advisory FAQs
Common questions about our business advisory services.
Common triggers include M&A, ESOP schemes, shareholder disputes, regulatory filings, and fundraising. We advise on the appropriate methodology and purpose.
Financial DD focuses on earnings quality, working capital, and balance sheet risks. Tax DD identifies historical tax exposures, contingencies, and structuring issues that could affect deal price or warranties.
We provide CA-led investment banking advisory — fundraising and M&A process support, modelling, data rooms, and diligence coordination. Where a SEBI-registered merchant banker or counsel is required, we work alongside those licensed partners rather than replacing them.
No. Portfolio & treasury, business insurance, and business finance are management consulting lines — holding reviews, coverage-gap advice, and CGTSME / project / working-capital readiness. Execution sits with licensed RIAs, brokers, insurers, and lenders; we do not run a PMS, sell policies, or lend.
On the dedicated Payroll & HR desk at /services/payroll-hr-delhi — separate from Business Advisory.
We support through closing and can coordinate with our company law and tax teams for post-acquisition compliance and integration planning.
Yes. CA-supervised India capacity can run under your brand in the software stacks we scope. Start with the white-label and pilot guides, then Talk to an Expert for a cohort scope. We do not invent SOC 2 or ISO badges — security terms are set in the engagement.